Privacy Policy

This privacy policy explains how Image & Sound Gear Rio, located at 450 Rua Visconde de Pirajá, Suite 203, Rio de Janeiro, Rio de Janeiro, 22410-001, Brazil, collects, uses, and protects personal data when you use our online platform or interact with our services. We are committed to protecting your privacy and handling your data in a transparent and responsible manner, in compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and relevant Brazilian legislation.

Data Controller

The data controller responsible for your personal data is Image & Sound Gear Rio.

What Personal Data We Collect

We may collect various types of personal data from you, depending on how you interact with our site and services. This includes:

• Identity and Contact Data: Such as your name, address, email address, and phone number when you register an account, place an order, request a rental, or contact us.
• Payment Data: Information required to process payments for purchases or rentals, which may include payment card details or other financial information. Please note that payment processing is often handled by secure third-party payment gateways, and we do not store full payment card numbers on our servers.
• Transaction Data: Details about your purchases, rentals, returns, and other transactions with us.
• Technical Data: Information about your device and how you access our site, including IP address, browser type and version, operating system, and platform.
• Usage Data: Information about how you use our site, products, and services, such as browsing patterns, visited pages, and time spent on the site.
• Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.
• Inquiry Data: Information you provide when you contact us for support, consultation, or inquiries about equipment or services.

How We Collect Your Data

We collect personal data through different methods:

• Direct Interactions: You provide us with your data when you create an account, place an order, request a rental quote, subscribe to marketing communications, fill out forms, or communicate with us.
• Automated Technologies: As you interact with our site, we may automatically collect Technical and Usage Data using cookies and similar technologies.
• Third Parties: We may receive personal data from third parties such as payment providers, delivery services, or analytics providers, where permitted by law.

How We Use Your Data

We use your personal data based on specific legal grounds, including:

• Performance of a Contract: To process and fulfill your orders for products and rentals, manage your account, process payments, and provide the services you have requested.
• Legitimate Interests: To manage and improve our business, products, and services; to understand how customers use our services; to send you marketing communications that we believe may be of interest to you (where legitimate interest is the basis and permitted by law); to ensure the security of our site and prevent fraud; to manage customer relationships and provide customer support.
• Legal Obligation: To comply with legal and regulatory obligations, such as tax requirements or responding to lawful requests from public authorities.
• Consent: We may rely on your consent to send you direct marketing communications or for certain specific types of processing where required by law. You can withdraw your consent at any time.

Specifically, we use your data to:

• Provide, operate, and maintain our online platform and services.
• Process your transactions and manage your orders and rentals.
• Manage your account and provide customer support.
• Communicate with you about your orders, rentals, or inquiries.
• Send you marketing communications (if you have opted-in or if permitted by law).
• Improve our products, services, and website based on usage patterns.
• Prevent fraud and ensure the security of our operations.
• Comply with legal requirements.

Data Sharing and Disclosure

We may share your personal data with selected third parties in certain circumstances:

• Service Providers: We may share data with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf, such as payment processing, order fulfillment, delivery services, technical support, analytics, marketing assistance, and data hosting. These third parties are obligated to protect your data and use it only for the purposes for which it was provided.
• Business Transfers: In connection with or during negotiations of any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
• Legal Requirements: We may disclose your data if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).
• Protection of Rights: We may disclose your data when we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person, and as evidence in litigation in which we are involved.

We do not sell or rent your personal data to third parties for their own marketing purposes.

International Data Transfers

Your data may be processed in countries outside of Brazil or the European Economic Area (EEA). When we transfer your data internationally, we take steps to ensure that your data is protected in accordance with this privacy policy and applicable data protection laws. This may include using standard contractual clauses approved by the European Commission or ensuring the recipient country has adequate data protection laws.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. The retention period varies depending on the type of data and the purpose of processing. For example, we retain information related to transactions for periods required by tax and accounting laws.

Data Security

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal data we process. While we take reasonable precautions, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure.

Your Data Protection Rights

Under applicable data protection laws, including the GDPR, you have certain rights regarding your personal data. These rights may include:

• The right to access: You have the right to request access to your personal data that we hold.
• The right to rectification: You have the right to request that we correct any inaccurate or incomplete personal data we hold about you.
• The right to erasure ("right to be forgotten"): You have the right to request that we erase your personal data in certain circumstances.
• The right to restrict processing: You have the right to request that we restrict the processing of your personal data in certain circumstances.
• The right to object to processing: You have the right to object to our processing of your personal data in certain circumstances, particularly when we process it based on legitimate interests or for direct marketing purposes.
• The right to data portability: You have the right to request that we provide your personal data to you in a structured, commonly used, machine-readable format, or to transmit it directly to another controller, where technically feasible.
• The right to withdraw consent: Where we process your data based on your consent, you have the right to withdraw your consent at any time.
• The right to lodge a complaint: You have the right to lodge a complaint with a supervisory authority if you believe our processing of your data infringes applicable data protection laws.

Please note that these rights are subject to certain limitations and exceptions under applicable law.

Cookies and Similar Technologies

Our site uses cookies and similar tracking technologies to collect information about your browsing behavior and provide a better user experience. This may include remembering your preferences, analyzing site traffic, and serving relevant advertisements. You can control cookies through your browser settings. For more detailed information about how we use cookies, please refer to our Cookie Policy (if available on our site).

Children's Privacy

Our services are not intended for individuals under the age of 16. We do not knowingly collect personal data from children under 16. If we become aware that we have collected personal data from a child under 16 without appropriate parental consent, we will take steps to delete that information.

Changes to This Privacy Policy

We may update this privacy policy from time to time. Any changes will be posted on this page, and the updated policy will become effective upon posting. We encourage you to review this policy periodically to stay informed about how we are protecting your data.

Contact Us

If you have any questions or concerns about this privacy policy or our data practices, you can contact us by mail at:

Image & Sound Gear Rio

450 Rua Visconde de Pirajá, Suite 203

Rio de Janeiro, Rio de Janeiro, 22410-001

Brazil